Extracted from Joxerra Melguizo’s text in ocassion of the book published by Euzkadi Goverment.
I
One of the principles of art, and one that has developed like a hypertrophied muscle, has been to place authority before the authorship of a work. Works are valued by the square centimetre or metre, by the weight of their volumes, by the size of the support or by the production of the video or film they present. Even in those cases of actions or performances mounted in order to be consumed by time, in the belief that they would thereby avoid the physicality that was liable to have a value placed on it, the records that bear witness to their existence have been reproduced, creating copies, and hence mass-produced works, that have entered the art market via the back door, which has quickly been equated with the main entrance in terms of prestige and monetary value. Nothing in art can escape being valued. Nothing, therefore, can avoid valuation and, by pure logic, everything has been sold or is up for sale. However, an inherent element of these modes of valuation and value is authorship by such and such an artist. Once a particular artist or respect for his work has been has been widely accepted, expert opinion on his works is produced regardless of their individual quality and is based principally on size, volume and/or the final production costs. The debate on the output capacity of each artist in relation to the quality of his work is a recent dilemma and has been affected by the market itself and its derivations.
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